Is A Geo Script Necessary For Geo Targeting AdSense?

Posted in FAQs

You really don’t need to do anything at all to geo target AdSense, except of course display the Google-provided AdSense code on your site. When an AdWords advertiser runs ads in the Display Network ( which is essentially sites that have AdSense ads running ) he or she can specify the target country / language that they would like to display their ads to.

Therefore, Google, prior to dynamically placing the AdSense ads, not only makes certain the ads are relevant ( in context ) but also checks the users IP address / browser settings to determine their language and country.

You could specify your main target country in Google Webmaster Tools which will help a lot for organic searches to make sure the areas in the world that you are targeting will land on your site most often.

To verify the above statements I looked at Google’s AdSense Help and saw this statement in regards to whether or not you need to use geo targetting for AdSense:

“AdWords advertisers can choose to show their ads only to certain locations and languages. The AdWords ads served on an AdSense web site will therefore depend on the advertiser’s geo-targeting and a user’s settings.”