Geo-team hailing out of Windsor, Ontario, Canada!
Do Your Products Determine The Location Of The Visitors With 100% Accuracy?
Posted in FAQs
I don’t know that any product that employs geotargeting capabilities can claim 100% accuracy and we certainly cannot either. The products all use the lite version of the MaxMind databases. The lite version of the country database claims 99.5% accuracy. The pro version of MaxMind’s country database ( which we do not use ) offers 99.8% accuracy. The biggest issue is that the lite version might return an inaccurate country for most AOL users.
As far as determining the correct IP Address of the user, we went beyond the standard way. The IP Address of the user, by the way, is what is used as a “look-up” in the MaxMind database to determine the location of the user. We accounted for proxy servers, etc. when checking the IP Address for better accuracy.
With that said, we still are not 100% accurate and don’t expect to ever be, and make no guarantees as such.
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